average transaction value
One of the driving initiatives throughout the project was cash control, as they were looking to reduce cash where possible at all venues. This had escalated through COVID times, therefore, many outlets across the ASM venues are now completely cashless.
Nearly a quarter of the devices installed were all-in-one mobile EPOS and payment devices. As the devices have a leather case and shoulder strap, they were ideal for the challenging events market, with waiting on teams able take orders and payments at the same time. This reduced the number of trips staff needed to take to tables, so more tables were served more frequently.
All their data is now available in one data lake in the ASM back office, which enables multiple reports to be run, including flash reports to see overall estate figures, as well as individual site numbers.
Kappture reporting enables straightforward reconciliation for the ASM financial team and venue managers. With the ability to see live dashboard reports using real-time data, key business decisions can be made, and stock can be managed easily around venues.
This partnership has grown over the course of the last 12 months, to the extent that Kappture are now venturing into new European markets alongside ASM to provide the same great system to arenas in Europe.